SEM (Search Engine Marketing)

Bella Media Services offer SEM marketing through Google Ads, a pay per click program, that delivers compelling ads to prospective clients at the top, bottom or left side of Google search.  You only pay if the potential client clicks your ads. Bella Media Services can set up and run your advertising campaign for you from keyword selection to unique ads creation, and ongoing campaign optimization, so all you have to worry about is turning your new traffic into paying customers.

Common Questions/Answers regarding the Google Ads Program

I already appear on Google search results. Why should I pay to advertise?

Your current customer’s likely search for your business by name (i.e. “brynn’s flower shop”). Consequently, your website shows up in their natural search results. Prospective customers, however, tend to search by topic and location (i.e. “wedding flowers san francisco”), in which case your website might not show up. So even if you already appear on Google, advertising next to relevant search results can help you increase your visibility on Google and get more visitors to your website.

Compare AdWords Express and Google Ads

With AdWords Express or Google Ads, you can show your ads on Google.com, Google Maps, and relevant websites within the Google Display Network. With either advertising product, you can use targeted messaging in your ads to attract and engage potential customers. Both products can help you to reach potential customers at the right moment. Both Google Ads and AdWords Express allow you to increase the number of times and the number of places where your business info appears. With either advertising product, you can use targeted messaging in your ads to attract and engage potential customers.

Google Adwords Express Benefits

  • Pay only when someone clicks your ad
  • Minimal ongoing management necessary
  • Advertise on GoogleGoogle Maps, and partner sites.
  • Reach customers in any geographic location that you choose

How it works

You can use AdWords Express to advertise your website on Google or Google Maps. We write your ads, and when someone searches for phrases related to your business, your ad can appear above or below the search results.

To get started with AdWords Express, we set up an account and budget with customer approval and based on the type of business you have, Google will come up with a list of search phrases through their automated keyword program that will trigger your ads and potential related sites where your ads can appear. We’ll continue to maintain and update your search phrases over time. Minimal ongoing management is needed, and you pay only for clicks that your ad actually receives.

AdWords Express is Google’s smart, easy solution for small businesses and helps your business get discovered on Google in those relevant moments. Powered by the best of Google’s advertising technology, AdWords Express brings you results based on your ad goal, whether that be customer calls, visits to your store, or actions on your website.

Google Ads Overview

Google Ads is an advertising option that gives us full control over your ad campaigns. We also have access to additional ad formats, settings, and features.

Benefits

  • Pay only when someone clicks your ad
  • You choose your own keywords, set bid prices, and structure your account
  • Reach customers in any location that you choose
  • Advertise with special ad formats and detailed reporting

How it works

When someone searches for your keywords on Google.com, Google Maps, and Google’s partner sites, your ad can appear above or below the search results.

With Google Ads, we are responsible for all aspects of your advertising campaign. We choose the keywords that can trigger your ads. We also determine a daily budget, how much to spend on each click, and where your ads can appear. You’ll pay only when someone clicks on your ad.

Google Ads also offers other ad formats, such as video ads and Shopping ads. Google Ads is for businesses that want to reach a larger geographic region, more features, more reports, more tools and control over the ads campaign.  Companies with larger monthly marketing budgets will benefit from Google ads as Bella Media Services team will select multiple sets of keywords, create multiple ads and ad groups (for example, if you want to promote multiple products or services).

Regarding investment fees:  you set your own monthly budget that is paid directly to Google Adwords with a credit card and pay a monthly management fee to Bella Media Services.  We send monthly in-depth reports, give you a call or visit each month to discuss your results and answer your questions. We work closely with our Google Partner and our clients to assure that we are gaining optimal results for every investment dollar.